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Grocery Outlet
Project type
Digital Strategy for CPG/Retail
Date
2021-2022
Location
USA
Developed and executed weekly social media marketing campaigns for Grocery Outlet locations across California, Oregon, and Washington from 2021–2022.
Led the end-to-end content strategy—conceptualizing original recipes to align with weekly in-store promotions, filming and editing engaging video content, and crafting compelling copy to drive sales and in-store traffic throughout West Coast markets.
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